Retail Sales Manager - Central Region

Location : Location US-WI-Green Bay
1st Shift
Regular Full-Time


Position: Central Retail Sales Manager

Working Location: Flexible

Sales Territory: Central/Southern Region, United States


Working at American Foods Group, LLC (AFG) gives you the unique opportunity to become part of a large, growing company that maintains a down-to-earth atmosphere where the CEO knows you by name. AFG remains a family business, with a long tradition of providing quality meat and agricultural products to our customers. Over the years, we have used our ability to quickly adapt to market conditions to turn challenges into successes. Today, we have over 4,500 employees and operate the fifth largest group of beef-processing companies in the United States. AFG is a place where you can develop your career to the fullest, while working in a friendly environment.


The Central Retail Sales Manager will be responsible for effectively managing the field Sales Brokers to ensure growth of business and makes certain that customers are satisfied.


Business Development and Sales Activities:

  • Achieve revenue growth and profitability goals for the assigned customers and geography.
  • Manage the sales, customer support and service issues for assigned customers; serve as the primary contact for all business needs.
  • Develop and maintain strong customer relationships by identifying and implementing initiatives to add value for the assigned customers.
  • Ability to communicate to sales brokers the business plan, motivate them, and hold them accountable for targeted results. 
  • Exercise a strong Broker Management style; interviewing, training, field sales support, market reviews and overall responsiveness must be hands-on.
  • Prepare and implement annual business plans for each key existing and targeted customer.
  • Champion and execute AFG’s market segment strategies.
  • Develop written proposals to drive customer specific product initiatives and promotional activity.
  • Implement price increases and profitability improvement as appropriate.
  • Develop new business via identifying and developing new customers in the geography.

Administrative Activities:

  • Provide accurate forecasts for volumes and revenue.
  • Maintain and update appropriate databases and sales support systems (Information Technology) relative to account activity, pricing, new product development, etc.
  • Provide written and verbal updates on sales activity and competitive activity within their region.
  • Practice good expense management and use of company funds.

Please Note: this description is not intended to be all-inclusive. An employee may perform other related duties to meet the ongoing needs of the organization; these duties are considered marginal.


Basic Qualifications:

  • Bachelor’s Degree in Business Administration or related field
  • Deep understanding of the food industry.
  • Ability to travel 50-60%.
  • Demonstrated ability to embrace and be a proponent of change whilst meeting customers’ needs and those necessitated by the business.
  • Successful track record in pioneering new business.
  • Excellent communication and interpersonal skills with a proven ability to navigate through complex and difficult selling situations.
  • Persuasive style with demonstrated strong “closing” skills with the added ability to build long term customer relationships.
  • Proactive work style with the energy and passion for results and the desire to make a difference.
  • Highly motivated; self-starter.
  • Strong negotiation skills.
  • Strong project management and project coordination skills.
  • Excellent computer skills in Microsoft Office.




Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
Share on your newsfeed